A brand new part of London for your clients to experience
After the Games will be a great time to sell Britain, with visitor demand expected to increase after a summer of media exposure. Keep up to speed with VisitBritain’s plans to capitalise on revitalised customer interest by checking this site.
Furthermore, after the Games East London and the Olympic Park will be transformed into a thriving, new metropolitan area and one of the biggest urban parks developed in Europe for over 150 years. Download the local secrets and insider tips for East London.
The Olympic Park Legacy Company will oversee this transformation over the next 3 decades to create a “must see, must return” destination for domestic and international visitors. No host city has ever established such an organisation for its Olympic legacy so far in advance of the Games.
The area will be home to five world-class sports and events venues, new open spaces, 22 miles of cycle paths and footpaths, four miles of waterways, exceptional transport links and the largest urban shopping centre in Europe, encompassing 1.9 million square feet and featuring over 300 world class brands.
The Olympic Stadium and many of the other iconic venues will host a wide range of sporting, entertainment and cultural events. Other opportunities currently being explored include visitor attractions and conferencing so watch this space.